How it started...

The story of the Semilac brand is a compilation of good business decisions, bold moves and intuition which has not failed the brand’s founders.

It all started back in the 90s. Tomasz Gołębiewski, who ran a multi-brand cosmetic wholesaler back then, discovered that the market was missing a business concept that would respond to the needs of distributors while serving the interest of a manufacturer. At the same time, his wife – Sylwia Gołębiewska – a well-known nail stylist and an international Nail Art champion, created a place for meetings and development of all lovers of beautiful nails who were looking for the perfect product for professionals.

The experience of the two owners served as a foundation for creating the Staff Training and Development Centre. Over the years, it has transformed into the dynamic Semilac Academy which started the brand’s presence on the market (because the Academy’s needs inspired the owners to create the UV gel nail polishes which are so popular now).

Importantly, before Semilac products won the market, they were available under the Diamond Cosmetics name. However, along with the company’s dynamic expansion to global markets, the name was changed to Semilac. Today, nail polishes and nail art accessories by Semilac are available in 35 countries and are met with enormous enthusiasm.

Mission

To help every woman in the world enjoy beautiful and healthy nails, regardless of the application form, as easily as possible.

Our mission is to help every woman enjoy beautiful nails which put her in a better mood and boost her confidence. We want our products to make your nails healthier and shiny because it is a foundation for a flawless manicure. Regardless of the application form, you can easily create your own manicure – even in the comfort of your own home.

We want to achieve it all with a wide range of colours and leading-edge technologies that we managed to fit in our small bottles. It is your personal happiness elixir! This mission is our beacon every day. It helps us remember why we are here. With you in mind and for you.

Meet us!
Nesperta Board Members:
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Prezes zarządu - Tomasz Gołębiewski

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General Counsel - Marcin Klimecki

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Dyrektor Eksportu – Helena Plińska

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CEO - Przemysław Pokorski

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Dyrektor Finansowy - Jacek Kostka

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Dyrektor Sprzedaży – Paulina Kuźmicka

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Dyrektor HR - Małgorzata Wróblewska

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Dyrektor Operacyjny – Piotr Cygan

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Dyrektor Marketingu – Krzysztof Gamański

Together we are building a company founded on the values we cherish every day.

The most important one is being honest with each other. We respect different viewpoints and beliefs because they make us interesting people. We talk and debate in a friendly atmosphere and with passion. We discuss issues and solve them together. We believe that we share similar values and operating guidelines. Ultimately, we have one goal: to work well together!

Honesty (with each other) is a foundation of our operations which we define through open communication – with no overtones or beating around the bush. We use feedback which is a starting point for change. We use simple language which is clear to all employees. Moreover, we share our experience by learning from our successes but also failures.

Trust is the foundation for every relationship, so we also use it as a starting point for communicating with each other. We trust our skills. We trust each other. It helps us create a strong team that can accomplish a lot. This belief comes from our courage because we are not afraid to take risks and think outside the box. We are inspired by the idea of Think Big! We are ambitious and want to be successful.

We remember that we spend 1/3 of our life at work, so we are doing our best to make it pleasant too. We are here because we want to be here – that is our main motivator. We love our job and we believe in what we do for others. We make our recipients – and ourselves – happy. We inspire each other. Development of each and every one of us is the basis for commitment, so we find inspiration in ourselves.

TIMELINE
Step by step

2005

Launch of the Diamond Cosmetics UV gel nail polish brand

2013

Change of the name to Semilac

2014 Semilac

The first Semilac UV gel nail polishes advertise

2014 Semilac

The first ad promoting Semilac UV gel nail polishes

2015

The first @Semilac Instagram post

2016

Beginning of the Semilac Beach – the biggest event at the seaside. We visited Świnoujście, Kołobrzeg, Mielno and Łeba. We invited several thousand beach-goers to join our fun.

2017

TV Semilac launches: the first Internet TV about nails in the industry.

2017

Creation of a new Nesperta brand – hi hybrid.

2017

Product innovation: Semilac Extend Base, a base top which enables nail plate extension by up to 1 cm.

2018

Nesperta team’s expedition to Mount Kilimanjaro

2018

Launch of the first charity collection of Semilac UV gel nail polishes – All in my hands – which supports the professional development of beauticians

2018

Semilac expands its portfolio by adding colour cosmetics. We start from matte lipsticks in the colours of the most beautiful UV gel nail polishes

2018

Product innovation: Semilac Extend 5-in-1, UV gel nail polishes which combine a base coat, a colour and a top coat, and also allow for nail plate build-up and extension

2018

Launch of the Semilac Chatbot – a virtual assistant who knows everything about UV gel nail polishes

2018

Semilac Women Run in Poznań: a run which supports women’s entrepreneurship

2018

Semilac products become even more unique thanks to customisation options

2019

A new Semilac ad is created

2019

hi hybrid products become available in Natura beauty supply stores

2020

Semilac products become available in Rossmann beauty supply stores

2020

Nesperta is awarded with the EFFIE 2020 award (bronze) – “Dziecinnie proste” launch of the innovative Semilac One Step Hybrid marker