The story of the Semilac brand is a compilation of good business decisions, bold moves and intuition which has not failed the brand’s founders.

It all started back in the 90s. Tomasz Gołębiewski, who ran a multi-brand cosmetic wholesaler back then, discovered that the market was missing a business concept that would respond to the needs of distributors while serving the interest of a manufacturer. At the same time, his wife – Sylwia Gołębiewska – a well-known nail stylist and an international Nail Art champion, created a place for meetings and development of all lovers of beautiful nails who were looking for the perfect product for professionals.

The experience of the two owners served as a foundation for creating the Staff Training and Development Centre. Over the years, it has transformed into the dynamic Semilac Academy which started the brand’s presence on the market (because the Academy’s needs inspired the owners to create the UV gel nail polishes which are so popular now).

Importantly, before Semilac products won the market, they were available under the Diamond Cosmetics name. However, along with the company’s dynamic expansion to global markets, the name was changed to Semilac. Today, nail polishes and nail art accessories by Semilac are available in 35 countries and are met with enormous enthusiasm.

To help every woman in the world enjoy beautiful and healthy nails, regardless of the application form, as easily as possible.

Our mission is to help every woman enjoy beautiful nails which put her in a better mood and boost her confidence. We want our products to make your nails healthier and shiny because it is a foundation for a flawless manicure. Regardless of the application form, you can easily create your own manicure – even in the comfort of your own home.

We want to achieve it all with a wide range of colours and leading-edge technologies that we managed to fit in our small bottles. It is your personal happiness elixir! This mission is our beacon every day. It helps us remember why we are here. With you in mind and for you.

The most important one is being honest with each other. We respect different viewpoints and beliefs because they make us interesting people. We talk and debate in a friendly atmosphere and with passion. We discuss issues and solve them together. We believe that we share similar values and operating guidelines. Ultimately, we have one goal: to work well together!

Honesty (with each other) is a foundation of our operations which we define through open communication – with no overtones or beating around the bush. We use feedback which is a starting point for change. We use simple language which is clear to all employees. Moreover, we share our experience by learning from our successes but also failures.

Trust is the foundation for every relationship, so we also use it as a starting point for communicating with each other. We trust our skills. We trust each other. It helps us create a strong team that can accomplish a lot. This belief comes from our courage because we are not afraid to take risks and think outside the box. We are inspired by the idea of Think Big! We are ambitious and want to be successful.

We remember that we spend 1/3 of our life at work, so we are doing our best to make it pleasant too. We are here because we want to be here – that is our main motivator. We love our job and we believe in what we do for others. We make our recipients – and ourselves – happy. We inspire each other. Development of each and every one of us is the basis for commitment, so we find inspiration in ourselves.